Your Product Development Destination
Each year, US consumers spend over $1.7 trillion dollars on food and beverage. That’s Trillion — with a “T.” What’s more, over 20,000 new food and beverage products are introduced into the US market every 12 months. And yet… about 90% of them, each year, fail.
At Sensapure Flavors, we want to help you be the 10%.
At Sensapure, we can assist anywhere from Dream to Launch and anywhere in between
Dream.
Your best-selling products may be ready for a line extension of new flavors; or perhaps a pivot into a promising new delivery system. Maybe you’ve got an idea that has been kicking around for years, and the time is right… whatever stage your dream is at, Sensapure can give shape and substance to your big idea, bringing it into the world. A dream well shared is a beautiful thing. With an agreement that would include the scope of the project, timelines, and cost estimates, we are ready to make your dream a reality. Share your dream with us.
WE CAN HELP YOU DEFINE :
Target Audience Personas
A detailed description of who will love this product is the best place to start. Knowing what your target audience values and what problems they are trying to solve will help you make the right decisions along the product development journey
Functional Profile
Creating the right mix of functional benefits is key. Delivering an “on-brand,” functional food or beverage product requires coordination of all the moving parts. Sensapure has been there and done that.
Consumer Experience
Deciding what kind of experience your product will deliver is key. It impacts much more than flavor. Understanding what your customer expects and will experience with your product will influence everything from flavor systems to packaging.
Active Ingredient Mix
Choosing the best combination of active ingredients to deliver on your label claims or product story comes next. A mix of innovation and proven efficacy is always a good call.
Competitive Set
“Knowing as much as possible about your competitors will sharpen your product design. Let us assist with SWOT analyses, positioning grids, comparison studies. We can help.”
Feasibility
Some great ideas are harder to launch than others. Sensapure can assist with reviewing market trends, growth projections, price and margin forecasts can help determine if your product will fly.
Formulate for success.
Before we work on flavor profiles, we need to nail the base.
What does this dreamy beverage have in it? Not all proteins are the same. And there are millions of combinations of vitamins, amino acids, and minerals. You have a vision, let’s make it real. With your Partnering Manager and Product Development Teams assigned, we’ll start creating and evaluating possible base formulations.
Creating an effective, safe, and scalable formula is critical for beverages and functional food products. Knowing how your various active ingredients will interact with each other, the manufacturing process is key. Creating a product base that delivers on ingredient and label claims takes work.
Taste can cause many reactions
We still need lots of your input. Making a beverage taste great isn’t just one person’s job.
We’ll be working with you to determine:
Sweetener System
Some bestselling products use Sucralose, others use a dash of cane sugar, and some go full non-caloric, all-natural. There is no one right answer. But if you really know your customer, you will also know your sweetening options
Flavor Combinations
Sure, you could make it a Strawberries and Cream… or… you could go with, “Key Lime Habanero. Life is short, some products should walk on the wild side.
Acid Level and Mouthfeel
Taste is so much more than just a “flavor.” Building the taste experience incorporates flavor with texture, temperature, sweet and sour notes, etc
Color Varieties
From all natural colors to shockingly vibrant hues… what does your coloring system say about your product?
Testing, testing, testing.
While folks building houses like to brag that they “Measure twice, and cut once,” they’ve got nothing on Sensapure Flavors. We know that consistent and thorough testing and measurement at each step of the process are needed to assure a consistently amazing finished product that passes all the tests. From sensory evaluations along the way, through the claim and label verification, to stability and shelf life testing — We’ve got this covered.
This is where our flavor and product development teams scale up your formulation for a production-ready run.
Once we have a concept that you love, it’s time to make sure it meets your high standards and test it with your target audience.
Accurate fact panels are critical. Getting them right is tricky. Sensapure can help.
Unless every member of your executive team possesses ‘golden taste buds,’ you’re gonna want some outside input on your product. Our sensory lab was designed to provide unbiased, accurate, and reliable sensory feedback for food, beverage, and supplement products.
We can assist with procuring your C of As to give your customers and partners the assurance that what is on the label, is in the bottle. (Active Ingredient Transparency)
Food safety is everyone’s job, and from microbiology to allergen testing, Sensapure can recommend qualified third party labs that will provide all needed food safety testing.
Knowing how well your product lasts on the shelf in a key step in establishing “Best By” dates. Building your product so the last serving into your customer’s mouth is a tasty as the first was is just plain smart.
Sensapure is an SQF Certified facility with QAI, Kosher, Non-GMO, and Halal certifications. We can help navigate regulations.
3, 2, 1 Launch!
Everyone loves the origin stories of food and beverage innovators coming up with new products in their homes… but building a few dozen samples in your KitchenAid, isn’t the same as creating a scalable production line. And then there is packaging, quality control, and distribution. The Sensapure team has been there and done that.
Whether you want us to handle the sourcing of the ingredients and pre-package the beverage into kits, or simply hand you the build of materials, your dream is ready to launch.
There’s nothing like seeing a product you created sitting on the shelves in your local market. And if you’re dream is a huge hit, Sensapure is ready to help you get the next one ready to go. With help on your next line extension, or finding new contract manufacturers to keep up with your growth, Sensapure is your destination for product development.
What We Do
Turnkey Product Development • Custom Flavor • Creation Beverage Formulation
Core Areas of Expertise
A Look Inside Our Facility
Product Development
Center including:
• Product Development Lab
• Flavor Innovation Lab
• Quality Control Lab
• Space + Training Room
• GCFID Analytical Lab
• Sensory Lab
• Apps Lab
50,000 ft2 facility including:
• Flavor Encapsulation / 5 Spray Drying Towers
• Liquid Flavor Production
• Carbonation / Nitrogen / Still Beverage Processing
• Aseptic / UHT Beverage Processing
• Flavor Dry Blending
• Beverage Ingredient Kitting
• Flavor Compounding
• Washed Extracts
• Fluid Bed Agglomeration
• Extracts and Emulsions
So, What Sets Sensapure Apart?
• Passion, creativity, and innovation
• Trusted partnerships and ease of doing business with us
• Our background in manufacturing.
• We have experience in building and growing successful brands
• Working effectively with contract manufacturers, and hitting tight launch timelines.
• Collaboration with in-house R&D and building their expertise through training and events
• Quick sample turnaround.
• Our manufacturer network to help you with all product types
Pilot Plant capabilities to help streamline the commercialization process
Liquid Blending & Feeding tank with local propeller & integrated cooler
Carbonator & Counterpressure Filler. Effortless creation of carbonated beverages, energy drinks, alcoholic drinks, seltzers, and more
Aseptic Filling of product into sterile bottles with automatic disinfection of the working area.
Mobile skid for Cleaning-in-Place process
Accurate mixing of liquids and powders with automated time-temperature & agitation control.
Aseptic tank minimizes product loss while maintaining sterility in production
Other ways we can help.
• Line Extensions- Giving your customers more of what they want
• Flavor Inventory Control
• Cost Reduction Analysis
• Future innovation- bringing beverage ideas to life!
• Formula Face Lift- optimizing your product
• Technical Problem Solving- making the impossible, possible
• Switching formats- turning your cookie into a shake
