December 4, 2017, Salt Lake City, Utah – Sensapure Flavors, formerly a division of The Genysis Group, announced that it has been spun off as an independent flavor house in conjunction with the sale of Genysis Brand Solutions to Nellson Nutraceuticals, LLC (“Nellson”).
As part of the agreement with Nellson, Sensapure Flavors will continue to provide powdered flavorings to Genysis Brand Solutions. Additionally, within the next few months, Sensapure Flavors will relocate to a nearby facility to accommodate the needs of the growing business.
“Over the years of sourcing specific flavors from the global providers for our nutraceutical brand partners, we realized that no flavor houses were focused on serving the supplement nutrition industry,” said Jeff Reynolds, founder and CEO of Sensapure Flavors. “The flavoring needs of the nutraceutical industry are complex and ever changing. Being able to launch this company with a leader in the industry like Genysis Brand Solutions is a win/win,” Reynolds continued. [Read more…]
( December 1 , 2017) Anaheim , CA – Nellson Nutraceutical (“Nellson”), a leading North American formulator and manufacturer of branded and private – label nutritional bar and functional powder products, today announced that it has acquire d Genysis Brand Solutions Inc. (“Genysis ”). Genysis is a Salt Lake City – based manufacturer of functional powders. Genysis affiliates Dyad Labs (formerly Genysis Labs) and Sensapure Flavors have been spun out as independent entities and are not included in the transaction.
The business combination strengthen s Nellson’s powder production capabilities, expands its product lines and channels , and diversif ies its customer mix. “The combination with Genysis, together with the recent opening of our state – of – the – art bar – making facility in Ontario, California further strengthens our position as a strategic partner of choice within the fast growing nutritional bar and functional pow ders sectors” said Jamie Better, C hief E xecutive O fficer of Nellson . “This acquisition replicates in powders what we achieved in bars three years ago through our acquisition of Multibar , a s it combines two respected functional powder manufacturers to crea te the clear category leader with remarkable capabilities in new product development and best – in – class manufacturing.” [Read more…]