NEWS
We’re busy keeping our finger on the pulse of the flavor industry, conference updates, and research findings. We’re busy and we like it that way! Our knowledge, and our massive flavor house combined with industry leaders, always equals top flavor trends and innovative combinations. We want to share our creations, discoveries and findings with you.
FEATURED TOPIC: FLAVOR TRENDS
2021 Flavor Trends – The year of social wellness
2021 Flavor Trends – The year of social wellness Consumers are shifting their focus towards their health and immunity now more than ever with social media leading the way. Discover upcoming flavor trends. With 2020 behind us, we have found new ways of connecting with our friends, family, and coworkers—and with that we have seen […]
Food and Beverage Industry Pandemic Marketing – Then and Now
Food and Beverage Industry Pandemic Marketing – Then and Now The world is incredibly different today than it was one year ago. It’s even different than it was one month ago. Things are changing rapidly, and in order to keep up with the rollercoaster of this Pandemic, Americans are consciously and unconsciously shrinking their worlds, […]
COVID-19 Food Safety and Product Messaging
COVID-19 Food Safety and Product Messaging As companies begin to get back into a more regular momentum of retail, it’s important to look into what is required in order to meet food safety guidelines, and how these guidelines may affect your food products. Coronaviruses are generally thought to be spread from person-to-person through respiratory droplets. […]
RECENT POSTS & NEWS
Shayne Howell named President of Sensapure Flavors
Shayne Howell named President of Sensapure Flavors Salt Lake City, Utah, August 3, 2023 – Shayne Howell has never done anything halfway. His promotion to the role of President at Sensapure Flavors comes after several years leading the operations at the Utah-based flavor house and has been planned for some time now. Jeff Reynolds, […]
Sensapure Flavors Expands Sales Force with Recent Addition of Tyrus Sciarra, West Coast Sales Manager.
Salt Lake City, Utah, May 29, 2023 – With the recent addition of Tyrus Sciarra, Sales Manager – West Coast, to the Partnering Team at Sensapure Flavors; Utah’s only full-service flavor house is now truly the destination for product development, from coast-to-coast. Tyrus Sciarra has been living in the space where flavors and sports nutrition […]
FTC’s “Friendly Reminder” on Product Claims
FTC’s “Friendly Reminder” on Product Claims In early April of 2023, a Notice of Penalty was issued to nearly 700 companies by the Federal Trade Commission that focused on the substantiation of product claims. Not to be confused with the FDA, whose jurisdiction is primarily over claims appearing on product labeling, the FTC’s jurisdiction is […]
Sensapure Flavors joins in support of H.R. 5214
Sensapure Flavors joins UNPA, AHPA, CRN, NPA, and CHPA in support of HR 5214 — A bill allowing US taxpayers who have funded an HSA or FSA account to use their funds from those accounts to purchase dietary supplements. Sponsored by Utah’s own Representative. John Curtis, this bill aims to utilize the health benefits of […]
Sensapure Flavors Invests in Beverage Development — Justin Cline
Sensapure Flavors Invests in Beverage Development Expertise With Recent Hire of Former PepsiCo R&D Talent — Justin Cline Salt Lake City, Utah, Dec 19, 2022 – With the addition of Justin Cline, Senior Scientist, to the product development teams at Sensapure Flavors; Utah’s only full-service flavor house is now truly the destination for product development […]
Building Better Chocolates
FEB 23- BUILDING BETTER CHOCOLATES EVENT RECAP On Feb 23rd Sensapure Flavors hosted the “Building Better Chocolates” training event for Sensapure customers. Nutrition brands and manufactures sent their product development teams to Salt Lake City for the morning to learn about the art and science of creating better tasting chocolate products. Why Chocolate? (Because […]
2021 Flavor Trends – The year of social wellness
2021 Flavor Trends – The year of social wellness Consumers are shifting their focus towards their health and immunity now more than ever with social media leading the way. Discover upcoming flavor trends. With 2020 behind us, we have found new ways of connecting with our friends, family, and coworkers—and with that we have seen […]
Food and Beverage Industry Pandemic Marketing – Then and Now
Food and Beverage Industry Pandemic Marketing – Then and Now The world is incredibly different today than it was one year ago. It’s even different than it was one month ago. Things are changing rapidly, and in order to keep up with the rollercoaster of this Pandemic, Americans are consciously and unconsciously shrinking their worlds, […]
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Seasonal Topics
All of our resources about current seasonal and flavor trends.
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Flavor Education
Flavor Education
Learn more about what types of flavors we offer, what makes a good flavor, and what sets us apart from the rest of the industry.
Flavor Science & Research
Flavor Science & Research
Articles related to our own Flavor Research and new and noteworthy scientific findings in the Flavor Industry.
Year Archives
Year Archives
Want to see what we’ve been up to in past years? Search through our archives to view past articles and research.