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Food and Beverage Industry Pandemic Marketing – Then and Now The world is incredibly different today than it was one year ago. It’s even different than it was one month ago. Things are changing rapidly, and in order to keep up with the rollercoaster of this Pandemic, Americans are consciously and unconsciously shrinking their worlds, […]

COVID-19 Food Safety and Product Messaging As companies begin to get back into a more regular momentum of retail, it’s important to look into what is required in order to meet food safety guidelines, and how these guidelines may affect your food products. Coronaviruses are generally thought to be spread from person-to-person through respiratory droplets. […]

Chemicals- Smell, Taste, Structure There are Chemicals in everything we eat. All foods are made up of chemicals, whether they occur in nature or are made in a lab. That means everything we smell or taste is a response to chemicals. For example, the characteristic smell of cloves, comes from one chemical called eugenol. Cinnamon, […]

Flavor Descriptors: Facts About Flavors Ever wonder what really makes up flavors and smell? Not all molecules are detectable through olfaction, but some odorous molecules create a chemical stimulus in the brain that we called “smell.” How, you ask? These specific molecules bind to receptor proteins extended from cilia, initiating an electric signal to the […]

Speaking Our Language: Flavor Descriptors Training Can you describe the flavor of a strawberry WITHOUT using flavor descriptors? Pretty difficult, right? Flavor Descriptors are a vital tool used by flavor chemists. When tasting and smelling, one is actually describing a flavor profile. Do not overthink. Just try to describing what you perceive during the tasting. […]

Measuring Flavor and Sensory Protocols When we are measuring flavor and sensory protocols, there’s a few questions we like to ask. Are we trying to find differences between samples? Or are we trying to understand consumers’ preference? Understanding the purpose of the tasting helps to select and apply the appropriate sensory tests. How to Conduct […]

Partnership and Expertise: The Sensapure Difference The Sensapure Leadership partnership and expertise is unmatched. We have a powerful combination of applications expertise and flavor technologies. Looking at our past experience shows our history of skilled leadership. Our leadership team built and scaled a successful nutrition manufacturing business. Also, we customized the ERP System that was […]

Bioavailability of CBD Greatly Increased with ANANDA Scientific’s Nano-Enhanced CBD Cannabidiol (CBD) from industrial hemp is a multi-functional molecule, and the bioavailability of CBD is greatly increased because of ANANDA. Scientific studies indicated that it may be a more powerful antioxidant than either Vitamin C or E, and CBD offers the prospect of successfully fighting […]