News - Sensa Pure Flavors

An Inside Look at Our Open House

November 14, 2018 By Jasmyne Reynolds Leave a Comment

“I knew that we would have people come I just didn’t expect this crowd,” one of our Flavor Chemists, Mariano Gascon said as he looked around the room. “It’s amazing.”

We had such a great time partnering with Dyad Labs for our open house a few weeks ago. Not only was it rewarding for the whole team to see all of the hard work that went into building the brand new, completely renovated space, but we got to fill the space with our customers, our potential customers and our friends and families. We got to eat great food, give tours of the new space and tell over 300 people what we’re so passionate about creating.

Some of the highlights from the open house include the Dyad “Guess That Protein” activity where we had our visitors taste different types of protein like whey or soy, and attempt to identify which was which, the “Sensapure Soda Bar,” where our flavor chemists created the perfect drink flavors for a self-mixing experiment, and of course our Street Taco station from our favorite stand, El Paisa Grill. “It was all that we had planned it to be,” our founder and CEO, Jeff Reynolds said. The new space represents a year of hard work, contracting, designing and coordinating to get it up and running. “It has been a long project,” said Reynolds “sometimes we thought it would never end,” but Reynolds says that now that the project is complete, they are thrilled with the result and what they have accomplished since the companies launching.

Although the bright, transparent, new space is impressive, Reynolds’ intention for the building was about more than just an upbeat and inspiring environment for the team. “We really wanted to build a customer experience here where our customers and potential customers can come and we can help them as a technology partner.”

As great as the day was, it wouldn’t have been possible without all of those who attended, met our team and hear about what we are working on building together with our customers. We believe that this new space will create new opportunities for doing what we love most, the art of creating flavors. We can’t wait to operate in this new space as we collaborate with our customers to bring their product bases to life with our flavors through the unique Sensapure development process.

Thank you to all of those who came and have helped us along the way to reach our goals. If you didn’t get a chance to stop by, check out this short video we put together to capture and remember some of the highlights of the day.

– Your Sensapure team

Supply Side West 2018 Take-aways

November 14, 2018 By Jasmyne Reynolds Leave a Comment

Last week we had the opportunity to attend the Supply Side West convention in Las Vegas for a few days of connecting, gaining insights, and meeting with dozens of current and prospective clients. We worked with customers on their flavor systems while we learned from key industry experts, toured the floor and got an inside look at upcoming trends and patterns in the industry. Here are a few things we took away from Supply Side West 2018.

What’s New in Flavors?

Pop Culture Co-branding / Nostalgia

Last year we saw flavor trends of Nostalgia and co-branding through old-time favorites such as candy flavors, breakfast cereals, and childhood memories like campfire s’mores. This year, nostalgia and co-branding still prevailed, with new twists on both “look-alike” flavors and licensed co-branding deals. Flavors that remind us of our childhood, or confirm that we’ve never grown up. Who would’ve thought that after all those years of our moms reminding us to drink the leftover milk from our breakfast cereal, that we would be seeing cereal flavored protein products today.

Cross Cultural Blends

Tropical and exotic fruits have long been used to “spice up” product lines. And the blending of two different flavors to create a unique taste is also a staple of product development. So it was probably inevitable that these two flavor trends would ultimately connect. This “cross-cultural” blending can be seen in several examples such as “Dragonfruit White Tea” and “Limoncello Lychee.” Add into the equation any of the new international ingredient trends such as kombucha, matcha, açaí, et al; and you can see the myriad of possibilities with cross cultural flavor experiences. Industry leaders are beginning to think about the ways these new on trend ingredients can be paired with interesting flavor systems to create a truly unique customer experience.

The Hemp Revolution

While the laws regarding cannabis are changing in states across the country, the unavoidable takeaway is asking what this means for the flavor industry as the core ingredients (CBD and THC) present new and unique challenges for an entire health category that has never existed before in the supplemental space. Walking around the show, it was impossible to not see the signs and banners advertising CBD and THC offerings. Add to that the hemp extracts workshops, suppliers, as well as data presented by Natural Products Insider estimating CBD and Hemp rising dramatically by 2022 calling it “The Hemp Revolution,” explaining that because the data is still being collected, it’s probably a far bigger market than we realize.

We had such a great experience at Supply Side West, 2018 and we are looking forward to utilizing the knowledge we gained to help our clients achieve their goals in all things flavors.

—Your Sensapure Team

SLC and SoCal Labs Up and Running

August 17, 2018 By Scott Rackham

Our Flavor Technology Lab in Brea, CA is now open and actively working on SensAroma and SensaBuilt flavoring projects.

Flavor Technology Lab in Brea, CA

The Sensory Lab in our Salt Lake City location is making it easier for Sensapure clients to gather feedback on new products and flavor systems. Do you have a project that would benefit from a trial in the Sensory Lab? Give us a holler.

Sensory Lab in Salt Lake City

It’s Getting Close….

May 24, 2018 By Sensa Pure

As move-in day approaches, we wanted to share some of the exciting images from the new Sensapure Flavors building in Salt Lake City. The entrance and building signs are up, the walls are painted, the carpet is getting installed, and we can see some of the amazing architectural elements beginning to get installed.Can’t wait to show off our new space to our clients, partners and friends at our Open house later this Summer. Stay Tuned!
[Read more…]

Sensapure Flavors Announces Spin Off From Genysis Brand Solutions

December 4, 2017 By Sensa Pure

December 4, 2017, Salt Lake City, Utah – Sensapure Flavors, formerly a division of The Genysis Group, announced that it has been spun off as an independent flavor house in conjunction with the sale of Genysis Brand Solutions to Nellson Nutraceuticals, LLC (“Nellson”).

As part of the agreement with Nellson, Sensapure Flavors will continue to provide powdered flavorings to Genysis Brand Solutions. Additionally, within the next few months, Sensapure Flavors will relocate to a nearby facility to accommodate the needs of the growing business.

“Over the years of sourcing specific flavors from the global providers for our nutraceutical brand partners, we realized that no flavor houses were focused on serving the supplement nutrition industry,” said Jeff Reynolds, founder and CEO of Sensapure Flavors. “The flavoring needs of the nutraceutical industry are complex and ever changing. Being able to launch this company with a leader in the industry like Genysis Brand Solutions is a win/win,” Reynolds continued. [Read more…]

Nellson Nutraceutical, LLC to acquire Genysis Brand Solutions

December 1, 2017 By Sensa Pure

( December 1 , 2017) Anaheim , CA – Nellson Nutraceutical (“Nellson”), a leading North American formulator and manufacturer of branded and private – label nutritional bar and functional powder products, today announced that it has acquire d Genysis Brand Solutions Inc. (“Genysis ”). Genysis is a Salt Lake City – based manufacturer of functional powders. Genysis affiliates Dyad Labs (formerly Genysis Labs) and Sensapure Flavors have been spun out as independent entities and are not included in the transaction.

The business combination strengthen s Nellson’s powder production capabilities, expands its product lines and channels , and diversif ies its customer mix. “The combination with Genysis, together with the recent opening of our state – of – the – art bar – making facility in Ontario, California further strengthens our position as a strategic partner of choice within the fast growing nutritional bar and functional pow ders sectors” said Jamie Better, C hief E xecutive O fficer of Nellson . “This acquisition replicates in powders what we achieved in bars three years ago through our acquisition of Multibar , a s it combines two respected functional powder manufacturers to crea te the clear category leader with remarkable capabilities in new product development and best – in – class manufacturing.” [Read more…]