Natural Flavors?

Recent studies confirm that over 70% customers prefer the term “Natural” to “Artificial” on ingredient statements. As these consumers actively avoid those products that don’t display “Natural” on their labels, the choice is clear: it’s time to formulate more of your products with natural flavors. Working with naturals can present challenges in delivering the same stable flavor profiles associated with artificial flavors. Our flavor chemists are finding new ways to use naturally sourced raw materials thanks to our expert flavor technology—to give your customers what they want.

What is Natural Flavor?

According to the United States Food and Drug Administration: “The term natural flavor or natural flavoring means the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional.”

Why is it difficult?

According to the United States Food and Drug Administration: “The term natural flavor or natural flavoring means the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional.”

Is it getting better?

Yes. As demand grows for the more common natural ingredients and sweeteners, prices will fall. And while food scientists recognize that “natural” doesn’t automatically mean “better,” our certified flavor chemists will continue to find new ways to use naturally sourced raw materials. Because as long as consumers are making the purchase decisions, natural flavors will continue to be an important ingredient in your brand’s success.

Let us custom build your natural flavor systems using natural ingredients today.

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