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UNPA Sensapue Event with Industry Leaders

May 22, 2019 By Jasmyne Reynolds

UNPA Sensapue Event with Industry Leaders

Last month, we had the pleasure to collaborate with the United Natural Products Alliance (UNPA). We hosted an inspiring and influential event tapping into the world-class expertise of industry leaders. Addressing four significant opportunities for product development in the nutraceutical/ sports nutrition industry. These industry leaders provided thought-provoking insight on what’s next for the world of nutrition and beyond.

Active Ingredient Pathways

Shawn Wells, CEO of Halo Research and ingredient innovator, shared his knowledge on up-and-coming active ingredients sure to create new pathways for the industry. Focusing on the power of raw materials, Wells expanded on how brands and manufacturers can utilize the benefits of fresh game-changing ingredients to take their products to the top shelf. Wells gave us insight into ways we can work to manipulate product bases containing innovative ingredients to better serve our clients.

Shawn Wells (left,) CEO of Halo Research, and Jeff Reynolds, Founder, and CEO of Sensapure Flavors and Dyad Labs.

Industry Leaders Inspired Us

In a presentation titled “What You Should Know Before the FDA Comes Calling,” GMP and FDA compliance expert Jasmina Kanazir gave us an inside look at the evolving landscape of current regulations and compliances. With first-hand experience on how to navigate the rules and requirements surrounding product development, Kanazir inspired our audience with her innovative approach to resource-saving solutions. While new products are entering the market every day, Kanazir and her team continue to emphasize the importance of accurate testing methods and label claim verification. As industry leaders, it was inspiring to hear from them.

Jasmina Kanazir, an expert in quality, process, and efficiency, shares her experience in improving the compliance process for brands and manufacturers across the board.

During the lunch break, attendees took tours of our brand new space and had lunch complete with Sensapure flavored drinks, of course.

Intellectual Property

We also had the privilege to hear from Joe Chang, Nu Skin’s Science Officer,  who highlighted the import role of product development in building a brands value. Through ingredient innovation and research, NU skin has not only built a $3 Billion brand but has demonstrated how to make cutting edge technology a key part of the product development process.

Chang explained how controlling your intellectual property and managing your manufacturer can be components in building and growing your brands’ value.

Dr. Joe Chang, Chief Science Officer for NuSkin International shares his process for maximizing product innovation.

Aaron Secrist, Vice President of Quality and Regulatory Affairs at now, highlighted the importance of shelf life validation in brand integrity. While shelf life dating is currently voluntary, brands and manufacturers who lean into the benefits of shelf life dating can minimize their liability significantly. At Sensapure, we consider shelf life stability as a vital part of product development, and we were eager to gain more insight on this expansive opportunity for brands and manufacturers.

Customer Loyalty

Lastly, Jeff Reynolds, the Founder of Genysis Brand Solutions (now part of Nellson Nutraceuticals), Dyad Labs, and Sensapure Flavors, shared his perspective on how a robust validation program helps maintain customer loyalty. Reynolds knows that although running quality operations year in and year out is an investment of time and resources, the value of loyal customers is worth the effort.

We want to thank UNPA, our attendees, industry leaders, and supporters for making this event possible. Here at Sensapure, we believe that strong partnerships are paramount in creating cutting edge products that work for both brands and your customers alike. We are looking forward to seeking more knowledge and connecting further with the flavor community. If you are interested in hearing about future events at Sensapure, follow our LinkedIn profile for updates.

Jeff Reynolds, experienced Founder and CEO in the sports nutrition space showing attendees around Sensapure’s brand new building.

About Sensapure Flavors:

Sensapure Flavors services the nutrition and supplement industry with exciting flavor technology and unmatched applications experience. Born in a manufacturing company that understands the ever-changing needs of the nutraceutical industry, Sensapure combines new flavor technologies with deep product application experience.

Contact Us Today!

Filed Under: 2019 News, Conferences & Updates, Year Archives Tagged With: brand, collaboration, conference, event, industry, product development, recap, unpa

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