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Food Industry Regulation: In-Depth with Labels

May 17, 2020 By Scott Rackham

Food Industry Regulation: In-Depth with Labels

Food is all about flavor. It’s an important characteristic of the food we eat every day. You know how fresh foods taste when you make them at home? Fresh bread right from the oven, fresh squeezed orange juice, warm and buttery popcorn. But you can’t always get those fresh flavors, which is where processed foods come in. However, the preservation methods that give processed foods shelf life tend to reduce flavor. So food manufacturers turn to add natural flavors to enhance or maintain the flavor of the food after it’s processed. With that in mind, how do you classify these flavors on labels?

Consumers are getting smarter and savvier when it comes to their food. Regulations for labels constantly change. Both closely examine labels and the requirements for foods to claim certain tags. Consumers also tend to develop more brand loyalty when they feel confident in a food’s ingredient claims. Ensuring you understand the terminology used in specific labels helps classify what your product’s flavor is called on a label. Take a look at our breakdown below to see where your product falls in the category of flavor labeling.

Here’s a list of descriptions of a few key flavor labeling terms used (using Strawberry as an example):

Natural Strawberry Flavor:

Flavors labeled “natural” must only have natural ingredients from the flavor you claim on the label. In this example, the flavors only come from real Strawberries.  This means the essential oil, essence or extractive, protein hydrolysate, or any product of enzymolysis, is derived from a strawberry.

Natural Strawberry (With Other Natural Flavors):

For this label, a flavor contains all natural flavor ingredients, but the flavors are derived from Strawberry as well as other natural flavors. In this instance, Natural Strawberry might be flavored with compounds derived from other berries such as Apple, Raspberry, Blueberry, Pear, etc.

Strawberry Type Flavor:

“Type” appears on labels when you create a flavor from natural ingredients without using the actual label’s flavor. For example, a Strawberry Type flavor is made entirely from natural flavor combinations like Apple, Raspberry, and Pear, but no Strawberry. It’s important to remember this flavor is still derived from all natural ingredients.

Artificial Strawberry Flavor:

You use this particular flavor label when you combine artificial “Strawberry” compounds with other synthetic ingredients.  Artificial flavors are made from non-food sources while natural flavors come from foods or other edible things. The flavor source can contain another natural flavor besides Strawberry, but if the label says “artificial” in it, it includes synthetic “Strawberry” ingredients as well.

Natural and Artificial Strawberry Flavor:

Like it’s name suggests, Natural and Artificial Strawberry flavor contains flavors that naturally come from Strawberry plus other artificial ingredients. The natural flavors come from Strawberry or Strawberry derivatives, or other flavors from a natural source.

Where does your product fit in the list of terminology? Do you have any questions about the flavors in your product? Or want to make any adjustments? Our world-class flavor library and top-rated flavor chemists are ready to help. Call us today to get started.

Filed Under: Flavor Education Tagged With: artificial, flavor combinations, flavor education, flavor manufacturing, flavor profiles, label, natural, new flavors, nutrition, terminology

New Go-To Flavors in our Flavor Library

April 26, 2019 By Scott Rackham

New Go-To Flavors in Our Flavor Library

Sensapure Flavors Announces New Go-To Library with Transparent Pricing.

With a new line of tested, proven flavor keys in both Natural and N&A formulas, Sensapure Flavors broke ground in the flavor industry by putting the wholesale price of each flavor right on the label. This flavor library of approximately 50 key flavors is being sent out to current Sensapure customers this week.

Sensapure’s Flavor Library is so varied in it’s flavors and combinations, there’s almost always something to match your needs.

While it may sound intuitive, putting the actual price of the flavor on the label is a breakthrough for the industry. The benefit for product development teams to see pricing – while they are working on new formulations, results in faster, better outcomes. This saves time and money.

Where We Started

Jeff Reynolds, Founder of Sensapure explains, “Senspaure started as the in-house flavor department of a large, national-brand nutraceutical manufacturing company. Our Flavor and Applications Lab inside that company had a flavor library of well over 500 flavors to work with. Each one in nearly identical white jars with part numbers and descriptors printed on the label… but no pricing. As our product development teams worked on flavoring and functional formulation projects, and were searching for just the right flavoring keys for each new project; quite often they didn’t have quick access to pricing. It was frustrating for these teams to solve a tricky application problem with available flavor keys, only to find out that the costs of those selected flavors pushed the project over budget.”

The new Go-To Flavor line from Sensapure solves that problem. Not only is the cost of each flavor printed right on the bottle, but each of the flavors is engineered to work with the tricky applications facing companies in the sports nutrition, active lifestyle space. From plant-based protein products, to energy drinks, to more complicated matrices of multiple active ingredients, Sensapure’s Go-To Flavors provide transparent solutions to the most challenging flavor projects.

“At Sensapure, we are delighted to be able to offer this line of Go-To Flavors that will help product development teams create winning formulas faster and get those winning products to market on time and on budget.”

Jeff Reynolds, Founder of Sensapure

To add Sensapure’s new Go-To Flavors with Transparent Pricing to your applications library, contact Jared Bateman at Sensapure today and request your free sample flavor library. 

Now Available in Natural and N&A Flavor Formulas

Filed Under: 2019 News, Flavor Education, Year Archives Tagged With: collaboration, flavor combinations, flavor education, flavor key, flavor library, industry, label, price, pricing

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