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Top Summer Citrus flavor trends

April 23, 2020 By Scott Rackham

there are multiple flavors of summer citrusTop Summer Citrus flavor trends

 

Every year, we try and predict the top flavor trends for the season. Right now, we’re seeing a lot of citrus coming up for summer. Flavors are leaning toward being fresh and simple for summer. As the world focuses on “better-for-you” options, citrus helps brands bridge that gap of health and flavorful products. These citrus also offer an elevated boost of vitamin C that is appealing to health-conscious consumers.

Exotic Citrus

Lemon and lime will always be a staple in the citrus profile category. There will also be more exotic citrus flavors taking center stage this summer. Blood orange, nectarine and passionfruit are seeing a rise in popularity. They’re a great way to add strong flavor to a product without using much to achieve that bold profile. These exotic flavors will become more common. Passionfruit and nectarine add a fresh sweetness that is light but strong. Tart profiles such as blood orange and apricot will be a great compliment to sour and tangy flavors. Citrus is a great way to keep flavors fresh-  something consumers will search for through the summer.

Different beverages we’re seeing this trend in are the sparkling water and alcoholic drinks. Seltzers and mineral waters are starting to come out with bright bold citrus flavors for the summer. But they still keep a healthy image because of the light and fresh profiles citrus flavors bring. To keep consumers feeling brave to branch out to new flavors, brands are mixing flavors. They’re combining more popular flavors such as lemon and lime with lesser-tried flavors such as guava and passionfruit.

According to an article in Food and Business News, “Exotic fruits from Latin American and Southeast Asian countries will continue to be a fast-growing flavor category,” said Holly McHugh, marketing associate, Imbibe, Niles, Ill. “Up-and-coming flavors include passionfruit, guava and dragon fruit.”

Alcoholic Drinks

Alcoholic drinks are also adding citrus to drinks to keep flavors feeling fresh and adventurous for summer.

bright summer citrus

Citrus also lends itself well to the “clean label” trend we have been seeing. Natural flavors that show “natural” ingredients give consumers a peace of mind they’re longing for in our current climate. Transparency in labels is easier when you’re using one of our custom built flavor systems. Citrus flavors always looks fresh and clean on labels and give consumers a sense of comfort. Consumers are looking for products that optimize that healthier lifestyle. Consumers also tend to associate these kinds of flavors with wellness. As a consequence, they see products with associated flavors as “better-for-you,” clean label products. 

Transparency has, time and time again, proven to be important to consumers. With health and wellness driving current trends, consumers are looking for drinks that optimize nutritional value and support healthier living. As demand continues to increase for natural flavors, citrus and exotic citrus are becoming prevalent as flavorful additions. More health-conscious trends reflect a market shift towards flavors that maximize quality and functionality while packing a punch. Citrus and exotics, as flavors, have the advantage of delivering on both. Let us help you create a citrus flavor that is light and fresh without compromising on bold flavor.

Filed Under: Seasonal Topics Tagged With: Citrus, exotic citrus, flavor combinations, flavor profiles, flavor system, fruity, lemon, orange, Summer, Trends

Supply Side West 2018: Flavor Trends Take-aways

November 14, 2018 By Sensapure

Supply Side West 2018: Flavor Trends Take-aways

We worked with customers on their flavor systems while we learned from key industry experts. We toured the floor and got an inside look at upcoming flavor trends and patterns in the industry. Here are a few things we took away from Supply Side West 2018.

What’s New in Flavor Trends?

Pop Culture Co-branding / Nostalgia

Last year we saw flavor trends of Nostalgia. There was lots of co-branding through old-time favorites like candy flavors, breakfast cereals, and childhood memories like campfire s’mores. This year, nostalgia and co-branding prevailed with new twists on “look-alike” flavors and licensed co-branding deals. We saw flavors that remind us of our childhood, or confirm that we’ve never grown up. After many years of moms reminding us to drink leftover cereal milk, we’re seeing cereal flavored protein products.

Cross Cultural Blends

Tropical and exotic fruits have long been used to “spice up” product lines. And the blending of two different flavors to create a unique taste is also a staple of product development. So it was probably inevitable that these two flavor trends would ultimately connect. This “cross-cultural” blending can be seen in several examples such as “Dragonfruit White Tea” and “Limoncello Lychee.” Add into the equation any of the new international ingredient trends such as kombucha, matcha, açaí, et al. You can see the myriad of possibilities with cross cultural flavor experiences. Industry leaders think about ways these new trendy ingredients pair with interesting flavor systems to create unique customer experiences.

The Hemp Revolution

While the laws regarding cannabis are changing in states across the country, the unavoidable takeaway is asking what this means for the flavor industry as the core ingredients (CBD and THC) present new and unique challenges for an entire health category that has never existed before in the supplemental space. Walking around the show, it was impossible to not see the signs and banners advertising CBD and THC offerings. Add to that the hemp extracts workshops, suppliers, as well as data presented by Natural Products Insider estimating CBD and Hemp rising dramatically by 2022 calling it “The Hemp Revolution,” explaining that because the data is still being collected, it’s probably a far bigger market than we realize.

We had such a great experience at Supply Side West, 2018 and we are looking forward to utilizing the knowledge we gained to help our clients achieve their goals in all things flavors.

—Your Sensapure Team

Filed Under: 2018 News, Conferences & Updates, Year Archives Tagged With: brand, cbd, collaboration, conference, event, exotic citrus, flavor profiles, flavor system, hemp, industry, product development, recap, thc, Trends

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