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UNPA Sensapue Event with Industry Leaders

May 22, 2019 By Sensapure

UNPA Sensapue Event with Industry Leaders

Last month, we had the pleasure to collaborate with the United Natural Products Alliance (UNPA). We hosted an inspiring and influential event tapping into the world-class expertise of industry leaders. Addressing four significant opportunities for product development in the nutraceutical/ sports nutrition industry. These industry leaders provided thought-provoking insight on what’s next for the world of nutrition and beyond.

Active Ingredient Pathways

Shawn Wells, CEO of Halo Research and ingredient innovator, shared his knowledge on up-and-coming active ingredients sure to create new pathways for the industry. Focusing on the power of raw materials, Wells expanded on how brands and manufacturers can utilize the benefits of fresh game-changing ingredients to take their products to the top shelf. Wells gave us insight into ways we can work to manipulate product bases containing innovative ingredients to better serve our clients.

Shawn Wells (left,) CEO of Halo Research, and Jeff Reynolds, Founder, and CEO of Sensapure Flavors and Dyad Labs.

Industry Leaders Inspired Us

In a presentation titled “What You Should Know Before the FDA Comes Calling,” GMP and FDA compliance expert Jasmina Kanazir gave us an inside look at the evolving landscape of current regulations and compliances. With first-hand experience on how to navigate the rules and requirements surrounding product development, Kanazir inspired our audience with her innovative approach to resource-saving solutions. While new products are entering the market every day, Kanazir and her team continue to emphasize the importance of accurate testing methods and label claim verification. As industry leaders, it was inspiring to hear from them.

Jasmina Kanazir, an expert in quality, process, and efficiency, shares her experience in improving the compliance process for brands and manufacturers across the board.

During the lunch break, attendees took tours of our brand new space and had lunch complete with Sensapure flavored drinks, of course.

Intellectual Property

We also had the privilege to hear from Joe Chang, Nu Skin’s Science Officer,  who highlighted the import role of product development in building a brands value. Through ingredient innovation and research, NU skin has not only built a $3 Billion brand but has demonstrated how to make cutting edge technology a key part of the product development process.

Chang explained how controlling your intellectual property and managing your manufacturer can be components in building and growing your brands’ value.

Dr. Joe Chang, Chief Science Officer for NuSkin International shares his process for maximizing product innovation.

Aaron Secrist, Vice President of Quality and Regulatory Affairs at now, highlighted the importance of shelf life validation in brand integrity. While shelf life dating is currently voluntary, brands and manufacturers who lean into the benefits of shelf life dating can minimize their liability significantly. At Sensapure, we consider shelf life stability as a vital part of product development, and we were eager to gain more insight on this expansive opportunity for brands and manufacturers.

Customer Loyalty

Lastly, Jeff Reynolds, the Founder of Genysis Brand Solutions (now part of Nellson Nutraceuticals), Dyad Labs, and Sensapure Flavors, shared his perspective on how a robust validation program helps maintain customer loyalty. Reynolds knows that although running quality operations year in and year out is an investment of time and resources, the value of loyal customers is worth the effort.

We want to thank UNPA, our attendees, industry leaders, and supporters for making this event possible. Here at Sensapure, we believe that strong partnerships are paramount in creating cutting edge products that work for both brands and your customers alike. We are looking forward to seeking more knowledge and connecting further with the flavor community. If you are interested in hearing about future events at Sensapure, follow our LinkedIn profile for updates.

Jeff Reynolds, experienced Founder and CEO in the sports nutrition space showing attendees around Sensapure’s brand new building.

About Sensapure Flavors:

Sensapure Flavors services the nutrition and supplement industry with exciting flavor technology and unmatched applications experience. Born in a manufacturing company that understands the ever-changing needs of the nutraceutical industry, Sensapure combines new flavor technologies with deep product application experience.

Contact Us Today!

Filed Under: 2019 News, Conferences & Updates, Year Archives Tagged With: brand, collaboration, conference, event, industry, product development, recap, unpa

New Go-To Flavors in our Flavor Library

April 26, 2019 By Scott Rackham

New Go-To Flavors in Our Flavor Library

Sensapure Flavors Announces New Go-To Library with Transparent Pricing.

With a new line of tested, proven flavor keys in both Natural and N&A formulas, Sensapure Flavors broke ground in the flavor industry by putting the wholesale price of each flavor right on the label. This flavor library of approximately 50 key flavors is being sent out to current Sensapure customers this week.

Sensapure’s Flavor Library is so varied in it’s flavors and combinations, there’s almost always something to match your needs.

While it may sound intuitive, putting the actual price of the flavor on the label is a breakthrough for the industry. The benefit for product development teams to see pricing – while they are working on new formulations, results in faster, better outcomes. This saves time and money.

Where We Started

Jeff Reynolds, Founder of Sensapure explains, “Senspaure started as the in-house flavor department of a large, national-brand nutraceutical manufacturing company. Our Flavor and Applications Lab inside that company had a flavor library of well over 500 flavors to work with. Each one in nearly identical white jars with part numbers and descriptors printed on the label… but no pricing. As our product development teams worked on flavoring and functional formulation projects, and were searching for just the right flavoring keys for each new project; quite often they didn’t have quick access to pricing. It was frustrating for these teams to solve a tricky application problem with available flavor keys, only to find out that the costs of those selected flavors pushed the project over budget.”

The new Go-To Flavor line from Sensapure solves that problem. Not only is the cost of each flavor printed right on the bottle, but each of the flavors is engineered to work with the tricky applications facing companies in the sports nutrition, active lifestyle space. From plant-based protein products, to energy drinks, to more complicated matrices of multiple active ingredients, Sensapure’s Go-To Flavors provide transparent solutions to the most challenging flavor projects.

“At Sensapure, we are delighted to be able to offer this line of Go-To Flavors that will help product development teams create winning formulas faster and get those winning products to market on time and on budget.”

Jeff Reynolds, Founder of Sensapure

To add Sensapure’s new Go-To Flavors with Transparent Pricing to your applications library, contact Jared Bateman at Sensapure today and request your free sample flavor library. 

Now Available in Natural and N&A Flavor Formulas

Filed Under: 2019 News, Flavor Education, Year Archives Tagged With: collaboration, flavor combinations, flavor education, flavor key, flavor library, industry, label, price, pricing

Supply Side West 2018: Flavor Trends Take-aways

November 14, 2018 By Sensapure

Supply Side West 2018: Flavor Trends Take-aways

We worked with customers on their flavor systems while we learned from key industry experts. We toured the floor and got an inside look at upcoming flavor trends and patterns in the industry. Here are a few things we took away from Supply Side West 2018.

What’s New in Flavor Trends?

Pop Culture Co-branding / Nostalgia

Last year we saw flavor trends of Nostalgia. There was lots of co-branding through old-time favorites like candy flavors, breakfast cereals, and childhood memories like campfire s’mores. This year, nostalgia and co-branding prevailed with new twists on “look-alike” flavors and licensed co-branding deals. We saw flavors that remind us of our childhood, or confirm that we’ve never grown up. After many years of moms reminding us to drink leftover cereal milk, we’re seeing cereal flavored protein products.

Cross Cultural Blends

Tropical and exotic fruits have long been used to “spice up” product lines. And the blending of two different flavors to create a unique taste is also a staple of product development. So it was probably inevitable that these two flavor trends would ultimately connect. This “cross-cultural” blending can be seen in several examples such as “Dragonfruit White Tea” and “Limoncello Lychee.” Add into the equation any of the new international ingredient trends such as kombucha, matcha, açaí, et al. You can see the myriad of possibilities with cross cultural flavor experiences. Industry leaders think about ways these new trendy ingredients pair with interesting flavor systems to create unique customer experiences.

The Hemp Revolution

While the laws regarding cannabis are changing in states across the country, the unavoidable takeaway is asking what this means for the flavor industry as the core ingredients (CBD and THC) present new and unique challenges for an entire health category that has never existed before in the supplemental space. Walking around the show, it was impossible to not see the signs and banners advertising CBD and THC offerings. Add to that the hemp extracts workshops, suppliers, as well as data presented by Natural Products Insider estimating CBD and Hemp rising dramatically by 2022 calling it “The Hemp Revolution,” explaining that because the data is still being collected, it’s probably a far bigger market than we realize.

We had such a great experience at Supply Side West, 2018 and we are looking forward to utilizing the knowledge we gained to help our clients achieve their goals in all things flavors.

—Your Sensapure Team

Filed Under: 2018 News, Conferences & Updates, Year Archives Tagged With: brand, cbd, collaboration, conference, event, exotic citrus, flavor profiles, flavor system, hemp, industry, product development, recap, thc, Trends

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