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An Inside Look at a New Flavor Company

November 14, 2018 By Sensapure

An Inside Look at a New Flavor Company

“I knew that we would have people come, I just didn’t expect this crowd,” one of our Flavor Chemists, Mariano Gascon said as he looked around the room. “It’s amazing.” We had a great time partnering with Dyad Labs for our open house to highlight our new flavor company a few weeks ago. It rewarding for the whole team to see all of the hard work that went into building the new, renovated space. We filled the space with customers, potential customers and friends and families. We ate great food, gave tours of the new space, and told over 300 people what we’re passionate about creating.

Protein Taste Tests

Some of the highlights from the open house include the Dyad “Guess That Protein” activity. We had our visitors taste different types of protein like whey or soy. Then they had to attempt to identify which was which. We also had the “Sensapure Soda Bar.” Our flavor chemists created the perfect drink flavors for a self-mixing experiment. Last but not least, we had our Street Taco station from our favorite stand, El Paisa Grill. “It was all that we had planned it to be,” our founder and CEO, Jeff Reynolds said.

The new space represents a year of hard work, contracting, designing and coordinating to get it up and running. “It has been a long project,” said Reynolds “sometimes we thought it would never end.” Reynolds says now that the project is complete, they’re thrilled with the result and what they’ve accomplished since launching.

Our Building’s Purpose

The bright, transparent, new space is impressive. However, Reynolds’ intention for the building is about more than an upbeat and inspiring environment for the team. “We really wanted to build a customer experience here where our customers and potential customers can come and we can help them as a technology partner.”

This day wasn’t possible without those who attended, met our team and heard what we’re building together with customers. This new space will create opportunities to do what we love most, the art of creating flavors. We can’t wait to operate in this new space as we collaborate with our customers to bring their product bases to life with our flavors through the unique Sensapure development process.

Thank you to all of those who came and have helped us along the way to reach our goals. If you missed out, check out this short video we put together to remember some of highlights of the day.

– Your Sensapure team

Filed Under: 2018 News, News & Press Releases, Year Archives Tagged With: brand, building, consumer, employee, flavor chemist, industry, ingredients, nutrition, open house, product development, standard, tour

New Lab Up and Running in SLC

August 17, 2018 By Scott Rackham

New Lab Up and Running in Salt Lake City

The new lab in our Salt Lake City location is making it easier for Sensapure clients to gather feedback on new products and flavor systems. Do you have a project that would benefit from a trial in the Sensory Lab? Give us a holler.

new sensory lab in salt lake city

Sensory Lab in Salt Lake City

flavor lab in salt lake city
Flavor Lab in Salt Lake City

Filed Under: 2018 News, Conferences & Updates, Year Archives Tagged With: brand, building, consumer, employee, flavor chemist, industry, ingredients, nutrition, product development, sensory lab, standard, tour

Move-In Day Getting Close…

May 24, 2018 By Sensapure

Move-In Day Getting Close…

We wanted to share some of the exciting images from the new Sensapure Flavors building in Salt Lake City. The entrance and building signs are up and ready to move-in, the walls are painted, the carpet is getting installed, and we can see some of the amazing architectural elements beginning to get installed. Can’t wait to move-in and show off our new space to our clients, partners and friends at our Open house later this Summer. Stay Tuned!
[Read more…]

Filed Under: 2018 News, Conferences & Updates, Year Archives Tagged With: brand, building, consumer, employee, flavor chemist, industry, ingredients, nutrition, product development, sensory lab, standard, tour

Sensapure Flavors Announces Spin Off

December 4, 2017 By Sensapure

Sensapure Flavors Announces Spin Off

December 4, 2017, Salt Lake City, Utah – Sensapure Flavors is now an independent flavor house spin off. This is in conjunction with the sale of Genysis Brand Solutions to Nellson Nutraceuticals, LLC (“Nellson”). It was formerly a division of The Genysis Group.

As part of the agreement with Nellson, Sensapure Flavors still provide powdered flavorings to Genysis Brand Solutions. In a few months, Sensapure Flavors will spin off and relocate to accommodate the needs of the growing business.

“Over the years of sourcing specific flavors from the global providers for our nutraceutical brand partners, we realized that no flavor houses were focused on serving the supplement nutrition industry,” said Jeff Reynolds, founder and CEO of Sensapure Flavors. “The flavoring needs of the nutraceutical industry are complex and ever changing. Being able to launch this company with a leader in the industry like Genysis Brand Solutions is a win/win.”

Our Flavor Chemists

To operate as an independent company and to support the anticipated growth of the business, Sensapure hired certified flavor chemists. This is a first for a Utah based nutrition company, and a team of industry veterans in nutrition. Creating natural and artificial flavors involves thousands of extracts, chemicals and oils. After, you combine those ingredients with active ingredients such as protein, amino acids to make a powder form. This requires a process called spray drying.

So Much Space in Our Spin Off!

The new facility is in the Pioneer Square Business Park at the intersection of I-215 and 2100 South, SLC. It boasts 30K sq ft dedicated to flavor labs, and flavor manufacturing and offices for the Sensapure team. The flavor labs have a flavor creation lab (to create liquid flavors), an applications lab (to test different flavors with functional ingredient bases) and a sensory lab (for taste testing). 

In addition to the Utah headquarters, Sensapure has a location in Southern California with the same suite of flavor laboratories. This R&D lab opens in spring 2018. The Utah campus also houses Dyad Labs, an analytical testing lab also spun off as part of the transition. An open house of the Utah facility is scheduled for Spring of 2018.

About Sensapure Flavors 

Sensapure Flavors is a flavor house serving the nutrition and supplement industry with exciting flavor technology and unmatched applications experience. Initially it was a manufacturing company to understand the ever-changing needs of the nutraceutical industry. Now, Sensapure combines new flavor technologies with deep product application experience. They focused on powdered flavors initially, but now they will serve all flavoring aspects of the dynamic supplement and functional nutrition space.

Filed Under: 2017 News, Conferences & Updates, Year Archives Tagged With: building, flavor chemist, flavor education, flavor house, flavor library, flavor manufacturing, flavor profiles, flavor system, industry, new business, nutrition, sensory lab, supplement

1945 S. Fremont Drive
Salt Lake City, UT 84104

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