Last week we had the opportunity to attend the Supply Side West convention in Las Vegas for a few days of connecting, gaining insights, and meeting with dozens of current and prospective clients. We worked with customers on their flavor systems while we learned from key industry experts, toured the floor and got an inside look at upcoming trends and patterns in the industry. Here are a few things we took away from Supply Side West 2018.
What’s New in Flavors?
Pop Culture Co-branding / Nostalgia
Last year we saw flavor trends of Nostalgia and co-branding through old-time favorites such as candy flavors, breakfast cereals, and childhood memories like campfire s’mores. This year, nostalgia and co-branding still prevailed, with new twists on both “look-alike” flavors and licensed co-branding deals. Flavors that remind us of our childhood, or confirm that we’ve never grown up. Who would’ve thought that after all those years of our moms reminding us to drink the leftover milk from our breakfast cereal, that we would be seeing cereal flavored protein products today.
Cross Cultural Blends
Tropical and exotic fruits have long been used to “spice up” product lines. And the blending of two different flavors to create a unique taste is also a staple of product development. So it was probably inevitable that these two flavor trends would ultimately connect. This “cross-cultural” blending can be seen in several examples such as “Dragonfruit White Tea” and “Limoncello Lychee.” Add into the equation any of the new international ingredient trends such as kombucha, matcha, açaí, et al; and you can see the myriad of possibilities with cross cultural flavor experiences. Industry leaders are beginning to think about the ways these new on trend ingredients can be paired with interesting flavor systems to create a truly unique customer experience.
The Hemp Revolution
We had such a great experience at Supply Side West, 2018 and we are looking forward to utilizing the knowledge we gained to help our clients achieve their goals in all things flavors.
—Your Sensapure Team