December 4, 2017, Salt Lake City, Utah – Sensapure Flavors, formerly a division of The Genysis Group, announced that it has been spun off as an independent flavor house in conjunction with the sale of Genysis Brand Solutions to Nellson Nutraceuticals, LLC (“Nellson”).
As part of the agreement with Nellson, Sensapure Flavors will continue to provide powdered flavorings to Genysis Brand Solutions. Additionally, within the next few months, Sensapure Flavors will relocate to a nearby facility to accommodate the needs of the growing business.
“Over the years of sourcing specific flavors from the global providers for our nutraceutical brand partners, we realized that no flavor houses were focused on serving the supplement nutrition industry,” said Jeff Reynolds, founder and CEO of Sensapure Flavors. “The flavoring needs of the nutraceutical industry are complex and ever changing. Being able to launch this company with a leader in the industry like Genysis Brand Solutions is a win/win,” Reynolds continued.
In preparing to operate as an independent company and to support the anticipated growth of the business, Sensapure has hired certified flavor chemists (a first for a Utah based nutrition company) as well as a team of industry veterans in the nutrition space. The process of creating natural and artificial flavors involves literally thousands of extracts, chemicals and oils and then getting those ingredients into a powder form where they can by combined with active ingredients such as protein, amino acids, and others requires a process called spray drying.
The new Sensapure facility, located in the Pioneer Square Business Park at the intersection of I-215 and 2100 South in Salt Lake City, will have over 30K sq ft dedicated to flavor labs, flavor manufacturing and offices for the Sensapure team based in Salt Lake City, Utah. The flavor labs will consist of a flavor creation lab (used for creating liquid flavors), an applications lab (used to test different flavors with different functional ingredient bases) and a sensory lab (used for taste testing).
In addition to the Utah headquarters, Sensapure has secured a location in Southern California, for a flavor technology office, with the same suite of flavor laboratories. This R&D lab will open in the spring
of 2018. The Utah campus will also house Dyad Labs, an analytical testing lab also spun off as part of the transition. An open house of the Utah facility is scheduled for Spring of 2018.
About Sensapure Flavors:
Sensapure Flavors is a flavor house that services the nutrition and supplement industry with exciting flavor technology and unmatched applications experience. Born in a manufacturing company that understands the ever-changing needs of the nutraceutical industry, Sensapure combines new flavor technologies with deep product application experience. Focused on powdered flavors initially, Sensapure expects to be able to serve all flavoring aspects of the dynamic supplement and functional nutrition space soon.