Flavor Education

FEB 23- BUILDING BETTER CHOCOLATES EVENT RECAP On Feb 23rd Sensapure Flavors hosted the “Building Better Chocolates” training event for Sensapure customers. Nutrition brands and manufactures sent their product development teams to Salt Lake City for the morning to learn about the art and science of creating better tasting chocolate products.   Why Chocolate? (Because […]

2021 Flavor Trends – The year of social wellness Consumers are shifting their focus towards their health and immunity now more than ever with social media leading the way. With 2020 behind us, we have found new ways of connecting with our friends, family, and coworkers—and with that we have seen dramatic shifts in consumer […]

Flavor Descriptors: Facts About Flavors Ever wonder what really makes up flavors and smell? Not all molecules are detectable through olfaction, but some odorous molecules create a chemical stimulus in the brain that we called “smell.” How, you ask? These specific molecules bind to receptor proteins extended from cilia, initiating an electric signal to the […]

Speaking Our Language: Flavor Descriptors Training Can you describe the flavor of a strawberry WITHOUT using flavor descriptors? Pretty difficult, right? Flavor Descriptors are a vital tool used by flavor chemists. When tasting and smelling, one is actually describing a flavor profile. Do not overthink. Just try to describe what you perceive during the tasting. […]

Measuring Flavor and Sensory Protocols When we are measuring flavor and sensory protocols, there’s a few questions we like to ask. Are we trying to find differences between samples? Or are we trying to understand consumers’ preference? Understanding the purpose of the tasting helps to select and apply the appropriate sensory tests. How to Conduct […]

Consumers are getting smarter and savvier when it comes to their food, and regulations for labels constantly change. Both closely examine labels and the requirements for foods to claim certain tags. Ensuring you understand the terminology used in specific labels helps classify what your product’s flavor is called on a label.

With a new line of tested, proven flavor keys in both Natural and N&A formulas, Sensapure Flavors is breaking ground in the flavor industry by putting the wholesale price of each flavor right on the label.

Flavor creation is both art and science, and while most in the industry recognize the number of variables involved in flavor creation; there are even more moving pieces when it comes to understanding a flavor budget.