Supply Side West 2018: Flavor Trends Take-aways

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Supply Side West 2018: Flavor Trends Take-aways

We worked with customers on their flavor systems while we learned from key industry experts. We toured the floor and got an inside look at upcoming flavor trends and patterns in the industry. Here are a few things we took away from Supply Side West 2018.

What’s New in Flavor Trends?

Pop Culture Co-branding / Nostalgia

Last year we saw flavor trends of Nostalgia. There was lots of co-branding through old-time favorites like candy flavors, breakfast cereals, and childhood memories like campfire s’mores. This year, nostalgia and co-branding prevailed with new twists on “look-alike” flavors and licensed co-branding deals. We saw flavors that remind us of our childhood, or confirm that we’ve never grown up. After many years of moms reminding us to drink leftover cereal milk, we’re seeing cereal flavored protein products.

Cross Cultural Blends

Tropical and exotic fruits have long been used to “spice up” product lines. And the blending of two different flavors to create a unique taste is also a staple of product development. So it was probably inevitable that these two flavor trends would ultimately connect. This “cross-cultural” blending can be seen in several examples such as “Dragonfruit White Tea” and “Limoncello Lychee.” Add into the equation any of the new international ingredient trends such as kombucha, matcha, açaí, et al. You can see the myriad of possibilities with cross cultural flavor experiences. Industry leaders think about ways these new trendy ingredients pair with interesting flavor systems to create unique customer experiences.

The Hemp Revolution

While the laws regarding cannabis are changing in states across the country, the unavoidable takeaway is asking what this means for the flavor industry as the core ingredients (CBD and THC) present new and unique challenges for an entire health category that has never existed before in the supplemental space. Walking around the show, it was impossible to not see the signs and banners advertising CBD and THC offerings. Add to that the hemp extracts workshops, suppliers, as well as data presented by Natural Products Insider estimating CBD and Hemp rising dramatically by 2022 calling it “The Hemp Revolution,” explaining that because the data is still being collected, it’s probably a far bigger market than we realize.

We had such a great experience at Supply Side West, 2018 and we are looking forward to utilizing the knowledge we gained to help our clients achieve their goals in all things flavors.

—Your Sensapure Team

New Lab Up and Running in SLC

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New Lab Up and Running in Salt Lake City

The new lab in our Salt Lake City location is making it easier for Sensapure clients to gather feedback on new products and flavor systems. Do you have a project that would benefit from a trial in the Sensory Lab? Give us a holler.

new sensory lab in salt lake city

Sensory Lab in Salt Lake City

flavor lab in salt lake city
Flavor Lab in Salt Lake City

Move-In Day Getting Close…

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Move-In Day Getting Close…

We wanted to share some of the exciting images from the new Sensapure Flavors building in Salt Lake City. The entrance and building signs are up and ready to move-in, the walls are painted, the carpet is getting installed, and we can see some of the amazing architectural elements beginning to get installed. Can’t wait to move-in and show off our new space to our clients, partners and friends at our Open house later this Summer. Stay Tuned!
[Read more…]

Sensapure Flavors Announces Spin Off

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Sensapure Flavors Announces Spin Off

December 4, 2017, Salt Lake City, Utah – Sensapure Flavors is now an independent flavor house spin off. This is in conjunction with the sale of Genysis Brand Solutions to Nellson Nutraceuticals, LLC (“Nellson”). It was formerly a division of The Genysis Group.

As part of the agreement with Nellson, Sensapure Flavors still provide powdered flavorings to Genysis Brand Solutions. In a few months, Sensapure Flavors will spin off and relocate to accommodate the needs of the growing business.

“Over the years of sourcing specific flavors from the global providers for our nutraceutical brand partners, we realized that no flavor houses were focused on serving the supplement nutrition industry,” said Jeff Reynolds, founder and CEO of Sensapure Flavors. “The flavoring needs of the nutraceutical industry are complex and ever changing. Being able to launch this company with a leader in the industry like Genysis Brand Solutions is a win/win.”

Our Flavor Chemists

To operate as an independent company and to support the anticipated growth of the business, Sensapure hired certified flavor chemists. This is a first for a Utah based nutrition company, and a team of industry veterans in nutrition. Creating natural and artificial flavors involves thousands of extracts, chemicals and oils. After, you combine those ingredients with active ingredients such as protein, amino acids to make a powder form. This requires a process called spray drying.

So Much Space in Our Spin Off!

The new facility is in the Pioneer Square Business Park at the intersection of I-215 and 2100 South, SLC. It boasts 30K sq ft dedicated to flavor labs, and flavor manufacturing and offices for the Sensapure team. The flavor labs have a flavor creation lab (to create liquid flavors), an applications lab (to test different flavors with functional ingredient bases) and a sensory lab (for taste testing). 

In addition to the Utah headquarters, Sensapure has a location in Southern California with the same suite of flavor laboratories. This R&D lab opens in spring 2018. The Utah campus also houses Dyad Labs, an analytical testing lab also spun off as part of the transition. An open house of the Utah facility is scheduled for Spring of 2018.

About Sensapure Flavors 

Sensapure Flavors is a flavor house serving the nutrition and supplement industry with exciting flavor technology and unmatched applications experience. Initially it was a manufacturing company to understand the ever-changing needs of the nutraceutical industry. Now, Sensapure combines new flavor technologies with deep product application experience. They focused on powdered flavors initially, but now they will serve all flavoring aspects of the dynamic supplement and functional nutrition space.

Nellson Nutraceutical to acquire Genysis

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Nellson Nutraceutical to acquire Genysis

( December 1 , 2017) Anaheim , CA – Nellson Nutraceutical (“Nellson”), a leading North American formulator and manufacturer of branded and private – label nutritional bar and functional powder products, today announced that it has acquire Genysis Brand Solutions Inc. (“Genysis ”). Genysis is a Salt Lake City-based manufacturer of functional powders. Their affiliates Dyad Labs (formerly Genysis Labs) and Sensapure Flavors have been spun out as independent entities and are not included in the transaction.

The best combination

The business combination strengthens Nellson’s powder production capabilities. It expands its product lines and channels, and diversifies its customer mix. “The combination with Genysis, together with the recent opening of our state-of-the-art bar-making facility in Ontario, California further strengthens our position as a strategic partner of choice within the fast growing nutritional bar and functional powders sectors” said Jamie Better, Chief Executive Officer of Nellson. “This acquisition replicates in powders what we achieved in bars three years ago through our acquisition of Multibar, as it combines two respected functional powder manufacturers to create the clear category leader with remarkable capabilities in new product development and best-in-class manufacturing.”

An Exciting Acquire

Genysis operates as a subsidiary of Nellson. Adam Schwinghammer, President of Genysis, who stayed on as a key member of the executive management team, said: “We are excited about merging with Nellson, and capitalizing on the respective strengths of the two companies in order to benefit our current and prospective customers.”

The acquired company has five manufacturing and R&D facilities. This offers greater capabilities to customers in the U.S., Canada, and internationally.

Nellson is a portfolio company of Kohlberg & Company, L.L.C (“Kohlberg”), a leading private equity firm headquartered in New York.

Seth H. Hollander, Partner at Kohlberg, commented: “Since our acquisition of Nellson in 2013, we focused on identifying acquisitions as a means to grow and expand our capabilities, product offering and customer base. Genysis represents a key step toward that end.” Hollander added, “Nellson and Genysis are highly complementary businesses. We plan to capitalize on this unique opportunity to create a larger, more diversified company capable of better serving our combined customer bases.”

Antares Capital provided Nellson with fully committed credit facilities sufficient to close the transaction. Paul, Weiss, Rifkind, Wharton & Garrison LLP acted as legal counsel to Nellson. Houlihan Lokey acted as financial advisor to Genysis.

About Nellson

Nellson, the leading full-service nutritional bar and powder provider in North America, is based in Anaheim, California. They have production locations in California and Quebec. Nellson has over 50 years of diversified expertise since 1962. They specialize in nutrition platforms for bars and powders. They serve the nutrition, performance, weight management, snack/breakfast, and functional market segments. Nellson offers technical capabilities, quality assurance, flexible production, research and development, and sales and marketing support.

Visit www.nellsonllc.com for more information.

About Genysis

Founded is 2003 in SLC, Genysis is a premier producer of powdered nutritional supplements in North America. Genysis offer customers a diverse base of products, and are recognized in the industry for exceptional quality, consistency and reliability of service. In addition, the Company places a strong emphasis on R&D, with tremendous institutional knowledge based on over 10 years of functional powder manufacturing expertise. Genysis operates a Salt Lake City facility comprising over 300,000 square feet of production and warehouse space.

For more information visit www.Genysisgroup.com

 About Kohlberg & Company

Kohlberg & Company is a leading private equity firm that specializes in middle market investing. Since its inception in 1987, Kohlberg organized eight private equity funds, through which it raised over $ 7 .5 billion of committed equity capital. Over its 30-year history, Kohlberg completed 72 platform investments and well over 162 add-on acquisitions, with an aggregate transaction value of over $15 billion.

For more information, visit www.kohlberg.com

Nellson LLC
5115 E. La Palma Ave.
Anaheim, CA 92807
Phone: 714.765.7000
Website: NellsonLLC.com

1945 S. Fremont Drive
Salt Lake City, UT 84104

© 2018 Sensapure Flavors, All Rights Reserved

(801) 456-4284
[email protected]