New Go-To Flavors

Sensapure Flavors Announces New Go-To Flavor Library with Transparent Pricing.

With a new line of tested, proven flavor keys in both Natural and N&A formulas, Sensapure Flavors is breaking ground in the flavor industry by putting the wholesale price of each flavor right on the label. This library of approximately 50 key flavors is beginning to be sent out to current Sensapure customers this week.

While it may sound intuitive, putting the actual price of the flavor on the label is a breakthrough for the industry. The benefit for product development teams to see pricing – while they are working on new formulations, results in faster, better outcomes, saving time and money.

Jeff Reynolds, Founder of Sensapure explains, “Senspaure was born as the in-house flavor department of a large, national-brand nutraceutical manufacturing company. Our Flavor and Applications Lab inside that company had a library of well over 500 flavors to work with. Each one in nearly identical white jars with part numbers and descriptors printed on the label… but no pricing. As our product development teams worked on flavoring and functional formulation projects, and were searching for just the right flavoring keys for each new project; quite often they didn’t have quick access to pricing. It was frustrating for these teams to solve a tricky application problem with available flavor keys, only to find out that the costs of those selected flavors pushed the project over budget.”

The new Go-To Flavor line from Sensapure solves that problem. Not only is the cost of each flavor printed right on the bottle, but each of the flavors has been engineered to work with the tricky applications facing companies in the sports nutrition, active lifestyle space. From plant-based protein products, to energy drinks, to more complicated matrices of multiple active ingredients, Sensapure’s Go-To Flavors provide transparent solutions to the most challenging flavor projects.

“At Sensapure, we are delighted to be able to offer this line of Go-To Flavors that will help product development teams create winning formulas faster and get those winning products to market on time and on budget.”

Jeff Reynolds, Founder of Sensapure

To add Sensapure’s new Go-To Flavors with Transparent Pricing to your applications library, contact Jared Bateman at Sensapure today and request your free sample library.