Shayne Howell named President of Sensapure Flavors
Salt Lake City, Utah, August 3, 2023 – Shayne Howell has never done anything halfway. His promotion to the role of President at Sensapure Flavors comes after several years leading the operations at the Utah-based flavor house and has been planned for some time now. Jeff Reynolds, Founder and CEO of Sensapure said, “Shayne has demonstrated outstanding leadership, capability, dedication, focus & patience in his role as COO. His dedication to loving those he leads — and leading by example through outstanding service to our customers is evident to all who know him. He is well qualified to become the President of Sensapure.”
If the best leaders are those that have, “walked in shoes of those they lead,” Shayne has put in the miles (or, in Shayne’s case – you can use any physical activity metaphor you choose – repetitions, training hours, speed, etc.). In the last 20 years, Shayne has held continuously expanding leadership positions with a variety of nutrition / active lifestyle brands and manufacturers, which gives him a very unique perspective and knowledge about the challenges faced by each. These positions include:
Sensapure Flavors
- Chief Operating Officer
- Senior Vice President
Disruptive Enterprises
- EVP Product Development and Commercialization
- Brands included: FBOMB, KetoLogic, and PrimaForce
Genysis Brand Solutions
- Chief Revenue Officer
- SVP Strategy and Business
- VP R&D, Quality, and CIO (Continuous Improvement Officer)
- VP Product Development
VMI Nutrition
- Director of Product Development
- Product Manager
Nutraceutical Corp
- Purchasing Manager
When asked how he’s feeling about his new role, you’re most likely to hear him say what he says about most every new challenge, “Let’s go.”
“Shayne is a fully committed, laser-focused leader who lives and breathes the active lifestyle space we serve,” continued Reynolds. “When I recruited Shayne to Sensapure we set goals for the company and the leadership team. We have met and exceeded those goals under his leadership. Today we are well positioned and have significant momentum to achieve even more.”
As the father of four boys, Shayne has always followed the mantra of “working hard and playing hard.” When he’s not relentlessly moving things forward at work, he can be found outdoors, moving fast.
About Sensapure Flavors:
Sensapure was born as the in-house flavor department of a large, national-brand nutraceutical manufacturing company. Sensapure Flavors serves the active lifestyle nutrition and supplement industry with exciting flavor technology and unmatched applications experience. As Utah’s only full-service flavor house, Sensapure provides flavor design and creation in our state-of-the-art Flavor Lab; food and beverage development through our Product and Applications Lab, data-focused sensory evaluation in our on-site Sensory Lab; and in-house production of truckloads of liquid, spray-dry encapsulated, and dry blend flavors every day.