Partnership and Expertise: The Sensapure Difference
The Sensapure Leadership partnership and expertise is unmatched. We have a powerful combination of applications expertise and flavor technologies.
Looking at our past experience shows our history of skilled leadership. Our leadership team built and scaled a successful nutrition manufacturing business. Also, we customized the ERP System that was developed over 10 years to meet industry needs. Sensapure’s global sourcing expertise helps us get resources to our clients fast.
We have a world class R&D/Manufacturing facility located in Salt Lake City, Utah. Salt Lake is a major U.S. hub of direct selling and active nutrition brands and manufacturers. Because of this, we created a fast track flavor program with global brands and industry leading manufacturers.
Our impressive flavor library contains over one thousand proprietary formulas. Want to check them out for yourself? We have hundreds of samples available, as well as a mobile flavor lab and a tasting app.
The Sensapure Tasting App: Our Expertise
The Sensapure Tasting App allows us to gather specific, measurable feedback from any sized group, anywhere in the world, to better understand how flavor is experienced by each participant. Because of this solid data, our flavor chemists can better translate your individual and group tasting experiences into more accurate flavor edits – and faster flavor approvals.
We have built the Sensapure Tasting App on a cloud platform that allows real-time, on site or remote, taste testing on any device. The Tasting App will walk you and your team through the specific taste testing experience you are working on. Triangle Tests (matching), Flavor Attribute and Hedonic (preference) Tests are custom-built for your project to gather feedback from small groups to large tasting panels. Then, results are available to review instantly with your team and our chemists to make any needed changes right away
In today’s world of global distribution and influencers and decision makers living and working across continents, the power of a cloud-based, mobile taste testing application becomes obvious. With a little prep, we can have product and flavor samples sent to your team around the world and conduct a Global Tasting Webinar where everyone’s input is captured and analyzed in real time.
“Group Think” and “If The Boss Likes It,” have never been the best ways to taste, edit or approve flavors in finished goods. Because taste is such a subjective experience, involving more taste buds is always a good idea. In conclusion, more data, from more sources, with specific actionable feedback will get your product from development to approval to your customers – in fewer step; saving you time and money.
So, what do customers really want in a partnership?
We surveyed our clients and found the top outcomes customers desire:
- 100% on-time, in-spec order fulfillment
- Reduced overall GOGS of finished goods
- Reduced finished good inventory (carrying costs can equal 18 – 22% of COGS)
- Reduced risk of obsolescence of finished good inventory
- Shorter lead-times
Because our customer’s needs are our primary focus, our unique partnering approach allows us to help our customers create a significant competitive market advantage. There are three types of partnerships and expertise that customers generally experience: The lowest level—Dysfunctional—represents a relationship that is non-productive and possibly destructive. On the other hand, the highest level—Integrated—is a mutually beneficial relationship that is highly productive and fulfilling. Open sharing of information and developing integrated partnerships with our clients is the best avenue to mutual success.
After looking at these types of partnerships and expertise, know that we strive to partner in integrated partnerships. Our customer’s action plans facilitate open dialogue. The goal is to earn client trust to get the communication. We agree to operate at a higher level – to develop a CONCORD. Because we use forecasts and stocking arrangements, it helps reduce lead times or supply chain interruptions. Our goal is to become an extension of their R&D team.
Access to Our Second-to-none Flavor Applications Lab
Whether it’s hard to flavor projects, cost engineering formulas, or too much work in-house, our apps lab services top tier and we want to be an extension of you.
Full Support from Our R&D Lab
When we can’t formulate with current flavors in the apps lab, we have flavor chemists to custom engineer flavor for your exact application. These can be done very rapidly (and they have even been done during client visits!).
Investments in Flavor Matching
In conclusion, if you have supply chain concerns or are looking for exact matches to high volume flavors, we have the technical capabilities to help you reduce your supply chain risk or COGS through our technology and flavor chemists.
If this type of partnership and expertise sounds like a good fit for you, give us a call today!