December 4, 2017, Salt Lake City, Utah – Sensapure Flavors, formerly a division of The Genysis Group, announced that it has been spun off as an independent flavor house in conjunction with the sale of Genysis Brand Solutions to Nellson Nutraceuticals, LLC (“Nellson”).
As part of the agreement with Nellson, Sensapure Flavors will continue to provide powdered flavorings to Genysis Brand Solutions. Additionally, within the next few months, Sensapure Flavors will relocate to a nearby facility to accommodate the needs of the growing business.
“Over the years of sourcing specific flavors from the global providers for our nutraceutical brand partners, we realized that no flavor houses were focused on serving the supplement nutrition industry,” said Jeff Reynolds, founder and CEO of Sensapure Flavors. “The flavoring needs of the nutraceutical industry are complex and ever changing. Being able to launch this company with a leader in the industry like Genysis Brand Solutions is a win/win,” Reynolds continued. [Read more…]